I’m not one to preach about Do-it-Yourself web builders, simply because i feel they lack originality, and SEO is near impossible with them.There are lots of these web builders out there to list a few of the popular one, Weebly, Wix, Squarespace.
This all being said, there is a completely new aspect of web builder coming soon. It’s called The Grid. This platform is the first of its kind, mind you it is still in Beta testing. The Grid, is a AI (artificial intelligence) web builder. From what I gather a web designer is able to input all the information and images into the platform, and then you choose a style. The grid does the rest for you placing everything out for you.
What are the benefits of this you ask? If this works the way its supposed to it could take
- countless hours away from building a website.
- allow bigger sales opportunities for freelance graphic and web design.
- take on more projects
Sounds great right? In the end of this all its still a Do-It-Yourself web builder. Its going to lack two huge factors which all search engines take into factor. Originality in layout and customization. Let’s sit back for a second and think about why I say this. For example: Website A is a basic website for a photographer, we are most likely going to have a portfolio websites to display all their images for the world to see. Website B is the same scenario as website A. The Grid only provides a few selected layout functions, so let’s just say we choose the portfolio layout on the grid. Website A and Website B are going to be almost the exact same. The only differences being the imaging and text. Even if the Grid makes a bunch of templates, there will be a bunch of the same layout websites.
Case and point, I want to say although this is a great idea and a leap ahead into a new outlook into web design, it’s not quite there yet. In order for this to be a huge success and for all designers to head their way. They need to allow originality. There has to be total control of the fine details. Being a Web Designer myself, the fine details are just as if not more important than the website on its own. Originality is what makes a website successful, because you stand out from the crowd and this is what brings sales to your business.
PixelNerd is located in Edmonton, Alberta. We have been creating engaging online experiences that draw on our experience in Graphic Design, SEO, and Website Design.