How to Write Content Like a Professional for Canadian Audience

Are you getting restless staying safe in your Canadian home? If you are already
working as a writer but have not yet tried writing online content; or if you are a
writer wanna-be, why not do content writing online?

Being a greenhorn in the online content writing world is not a problem. You can still
hack your way to come up with a content that sounds like written by an experienced

We list some pointers to consider so you can write like a pro in the online world.

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Familiarize yourself with the trending topics.

Before writing your content, the first thing you need to do is to look out for the topics trending online. You have to know the recent news and the hot issues people talked about online. Incorporate some of the latest news related to your topic so your audience can relate.

People in general love to hear things about celebrities. You can look for topics to
write about Canadian stars like Jim Carrey, Ryan Reynolds, Elisha Cuthbert, Joshua
Jackson, or singers like Celine Dion, Michael Bubble, Justin Bieber, Avril Lavigne, and
rapper Drake.

You can also write about Canada’s all-time favorite sports – hockey. Also, get
information of the latest news Canadians look forward to hearing like, “When would the
Canada-US border is going to open?”

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Know your audience.

The content you posted has to gain followers online. Thus, you have to connect with your audience. To build a connection with your audience, you have to be conscious of the demographics and psychographics of your target audience.

Consider gender, age, household income, occupation, ethnicity, and marital status to reach the correct target audience. You also have to learn people’s online behavior and interests.

A married woman and a single lady, each has a different motivation because of their
status while men and women of the same age range may share similar perspectives
in life.

Check the latest online content on your topic.

Get updated and be knowledgeable about the topic you are about to tackle. Many
people rely on using Google to search for the topics they need to know.

Be aware of the similar talks going around your topic and do some comparisons. By
doing so, you can think of creative ways on how to deviate your article from what
other content writers have discussed and come out with fresh content.

Be aware of taboo topics.

According to a survey done by Discomfort Index, more than 20% of Canadians are
not comfortable talking about politics, sex, religion, and discussing money to their

Being aware of those taboo topics like the ones mentioned above does not mean to beware of writing about those topics. But acknowledging that a topic can be a taboo for some, your creativity can get the best out of you if you can write about it and get people interested in reading it.

Based on the Discomfort Index study, 1 out of 4 Canadians thinks it is a taboo talking about money. You may come out with a topic about money talks on how people can discuss it without offending the other party.

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Know the right SEO keywords before writing.

To write content like a professional, you should know the appropriate SEO words to use. Knowing the right keywords will drive more traffic to your website, increasing views to your article.

You can receive an acknowledgment as an online professional content writer if your content can draw crowds to the website. Because of the increase of online traffic to your web page, it brings in more advertisers and creates better revenue for the website.

Re-read your content and check out for errors.

Double-check for errors after writing and editing your article. Editors and website managers like it better if you have an error-free article to lessen their workload.

Try using the popular grammar app or check on the other available online grammar tools, read the reviews, and test which one works best for you. Also, use an editor tool to check for the clarity conciseness and coherence of your writing.

Beware for any plagiarism.

Plagiarism is a crime punishable by law. It is considered theft when you include someone’s ideas or words without giving acknowledgment to the author or writer.

To avoid such an incident, acknowledge the author or the writer from whom you lifted your information or quotation. Cite the correct source like the name of the author and title, and make sure you put in the right spelling of the names.

After finishing your content, don’t be too confident with your writing and post it online at once. Sometimes even if it is not intentional, you may have written something similar to other online content. Before posting it, check for plagiarism with online tools available.

To have an assurance that there would not be any plagiarism problem that will arise in the future, try using Plagiarism Checker Free. For less than $10 a month you can use it for your many writing assignments. Aside from online content writing, it is reliable to use for large documents like a term paper, thesis, report, or book.

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Use a copyright problem-free image with your content.

If you have your image or picture taken or done by yourself related to your content,
then post it. Other than that, you can use public domain images available online.

Or you can ask people you know for permission to use their image and give them proper credit. But if you need a certain image appropriate for your content, send an email, or message the owner of the image and ask for their written consent to use it before posting it online.

Always get written consent whenever you ask for permission. This will serve as
your waiver or legal proof of the consent given to you to use other people’s images
or pictures in case anybody made some undue accusations against you.


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PixelNerd is located in Edmonton, Alberta. We have been creating engaging online experiences that draw on our experience in Graphic Design, SEO, and Website Design


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