Five reasons for businesses to invest in graphic design

The significance of having a great design is understood by a good number of small entrepreneurs. However, many are still unaware about the same. Irrespective of a new start-up business or an organization that has been operating for quite some time, it will be essential to ensure that everything is undertaken to help boost brand image in the virtual world.

Graphic & web design

Many smaller businesses due to lack of capital are found to not give much significance to professional web and Graphic Design. Tough financial times actually witness reduction in amount for creativity. Although a smart logo, overwhelming marketing collateral and great looking website is desired, it is simply not possible for small businesses with limited resources to come up with huge investments for the same.

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5 aspects to be considered

  • Creativity creates a huge difference: Facing stiff competition, small businesses need to derive an edge over their competitors, which can be in the form of customer service, price, quality or just about anything. The company’s visual plan comes with several purposes, of which one is to make the business unique.
  • First impression lasts: Although a logo in the email or website, prospective customers are likely to judge the business within seconds, based upon aesthetics only. Therefore, it is only a professional designer who can make the business appear credible online. The poorly designed website although having excellent products/services will be discarded.
  • Conveying the message: Every prospective customer would like to have a feel of what exactly the business does. A great looking design will be able to project the desired image in their minds.
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  • Branding: It does help the business to be easily remembered. With solid design, branding can be made consistent in every visual aspect associated with the business. The expert artist is likely to be consistent in colors, fonts, mood and images used. Consumers are expected to experience same thing while reading a brochure and visiting a site. It is rather like an alliteration, allowing to remember the business and recall it effortlessly when desired. Consistency does help to promote professionalism.
  • Converts: A beautiful looking site having different types of colorful graphics is sure to be compel people to visit it, thus increasing volume of sales and start generating good income. Effective design is termed to not just about visually appealing design, however, also to prompt the visitors to take appropriate, immediate action. For example, it is clicking the ‘order/purchase’ button.

It is necessary to contact the talented and experienced graphic designers who can assist to achieve better image for the business.


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PixelNerd is located in Edmonton, Alberta. We have been creating engaging online experiences that draw on our experience in Graphic Design, SEO, and Website Design


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