Common mistakes made while creating your website

Is your business doing well; the last thing expected from a growing business is to have web design mistakes.  A professional website logo design aims to bring more new customers, establish credibility and foster client relationships.

 

Effective websites offer:

  • Flow of targeted leads
  • User-friendly experience
  • Ongoing sales

Considering a website strategy, the foremost is to avoid a few common mistakes in creating your website design.

Mistake 1

Lack of Call to Action

Missing the call to action is the biggest website mistakes small business do. A good website design is the one that tells a customer where, what and how.

 

A call to action makes the visitors stay focused on the next step. This is mostly written as a Prompt or with a Persuasive command.

 

Use content describing your product or services value with a compelling phrase prompting action. Stay clear in language. Maintain a call to action by keeping it simple and direct, telling the users that they must do.

 

Some CTAs are:

  • Add to cart/Buy now
  • Sign up Now

 

Mistake 2

No method to measure performance

The next biggest mistake in a website design is ignoring the important data behind the website’s use. In fact, small businesses around 75% do not measure performance. Your website is an investment and protecting it means you should measure its success.

 

A huge benefit of is in easily tracking, testing, and adjusting. Try with a metrics tool. It offers valuable information and allows setting goals to track conversion.

 

Couple the data with a digital ad campaign, and target specifically to an audience your online marketing bringing you business.

Mistake 3

Weak SEO

Obtaining high search engine rankings means no magic. For high ranking results you must work diligently. You cannot simply stuff keywords in thin contents. If so, such website design mistakes are penalized.

A few key things to hone for SEO:

  • Concentrate on long-tail keywords to get a natural language approach.
  • Post regularly quality content and engage readers with useful information
  • Promote social engagement, it helps nurture relationships in sites such as Twitter, Facebook, Pinterest, and Instagram.

 

Mistake 4

Unavailable Contact Info

Your business is now everybody’s business and to reach you there should be a dedicated contact page. This is the easiest web design mistake to be avoided.

 

Keep it from being too sales-y, by placing it as’ Call the number”.

 

Minimize the clicks and allow users to contact you in many ways, phone, through form submission, email, through social media pages and always reply promptly.

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PixelNerd is located in Edmonton, Alberta. We have been creating engaging online experiences that draw on our experience in Graphic Design, SEO, and Website Design

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